Market Research Analysis on Contraceptives

iChew conducted the market research on the Contraceptives. the survey revolved around the types of contraceptives available in the market, people perceptions regarding them, and their views on contraceptive chewing gum. Below is the research survey questions.

Please mention your Gender *

• Male
• Female

Please select your age group *

• Below 18
• 19 to 30
• 31 to 45
• Above 46

Which types of contraceptives are you aware of? * Multiple options can be selected

• Oral Contraceptive Pills
• Emergency Morning After Contraceptive Pills
• Male Condoms
• Female Condoms
• Vasectomy
• Female sterilisation
• The coil (intra-uterine device)
• Withdrawal method
• Contraceptive injection
• Skin patch
• The cap or diaphragm
• Other:

Rate the contraceptives on a scale of 1 to 5 depending on how safe you perceive the contraceptive method. *

		Very Safe	Safe	Not Sure	Not Safe
Oral Contraceptive Pills
Emergency Morning After Contraceptive Pills
Male Condoms
Female Condoms
Vasectomy
Female sterilisation
The coil (intra-uterine device)
Withdrawal method
Contraceptive injection
Skin patch
The cap or diaphragm

Are you a user of contraceptive pills? * Males please answer on behalf of their female counterparts-if applicable.

• Yes
• No

Which is that one word which comes in your mind when you hear of the word "contraceptive pills" ? *

What are the shortcomings of the currently available contraceptive pills? *

• Multiple Side Effects
• Needs to follow a regular time table without missing out on any day
• Not 100% safe
• The popping pills gives the feeling as if one is under medication
• Costly
• Other:

Are you aware of the side effects of contraceptive pills ? *

• Yes
• No
• I don't prefer pills

What new additions and innovations would you wish to have in contraceptive pills? *

• Lesser Side effects
• Something which takes away its medicinal tag
• The need to follow a regular time table is not there
• Something that could motivate people to use them
• Other:

Are you willing to use a contraceptive pill which is in the form of a chewing gum? *

• Yes
• No

Does it excites you if the contraceptive chewing gum is availabe you in form of various flavours? *

• Yes
• No

What is one word which comes to your mind when you hear of a contraceptive method with minimal side-effects in which "you just need to chew a gum either before or after the intercourse...moreover it is also available in various flavours" *

Are you willing to use the contraceptive product as described in the previous question? *

• Yes
• No

After getting the overwhelming response from the people, where people from all age group responded with open-heart. Here is the analysis done by iChew team on contraceptives.